Puffing, the over enthusiastic description of a listing, is widely destained in the real estate industry. As agents read the descriptions of new listings sometimes it is impossible to keep from smiling. I mean, every piece of property can't be "fabulous" or "tremendous". And yet, there is data which shows that verbal descriptions of listing does influence the selling price of the home. Realty Times has a new article that explores the subject a bit. CLICK HERE to read more about it.
Every Seller should review the advertising of their agent when it comes to describing their home. While there is a thin line between "puffing" and false advertising, the fact remains that the verbal description of you home is important to the selling price.